If you want special buttons related to a specific template to appear when that document is opened via Templafy.
Attach .dotm to the document by specifying the path to where the .dotm is stored and upload this document to Templafy
Make sure the .dotm is distributed to the user machine on the same location as added
For example use this destination. (Do not place the .dotm in the Word startup folder - then the buttons in the ribbon will be there permanently